Advertisers Respond To Google’s ‘Get rid of Redundant Keywords’ Update

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What method to ring in the brand-new year with a fresh Google Advertisements upgrade?

On January 4, Google emailed advertisers who presently have the auto-applied tip “eliminate redundant keywords” made it possible for on their accounts.

The e-mail mentioned starting January 19, Google will start getting rid of redundant keywords throughout different match types.

First reported by Robert Brady through Buy Twitter Verified, advertisers quickly required to various social media outlets to share their issues over the brand-new upgrade.

What’s Altering?

Presently, among Google’s auto-applied tips enables the system to get rid of redundant keywords of the same match type within the very same ad group.

With the January 19 upgrade, Google’s updated its policy to remove redundant keywords across various match types.

Essentially, Google will get rid of phrases or specific match keywords if a broad keyword covers the search question.

A part of the email from Google below details more detail:

< img src="https://cdn.Best SMM"alt ="Google's change to the

redundant keyword policy will go into effect on January 19, 2023.”/ > Advertisers Alike Cause Outcry Greg Finn didn’t hold back his viewpoint on the policy update announcement: On what planet does this

make sense? Google Advertisements is altering the definition & execution of a suggestion AFTER IT HAS CURRENTLY BEEN APPLIED. This ought to be a different suggestion. How could anyone EVER use a @GoogleAds suggestion to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other marketers chimed in on Greg’s post with comparable beliefs:

So, what makes this upgrade so controversial with marketers? As others have explained, among the main concerns is that Google has altered the definition of an existing auto-applied recommendation. With such a considerable change, it’s argued that

this ought to be a brand-new suggestion for advertisers to opt in or opt-out of. Another concern is around Google’s ability to address context and belief in a right matter. Last but not least, the consensus is that these updates are once again focused on small companies and beginner marketers to manage their accounts more effectively.

But where does that leave the experienced online marketers who have invested years testing and improving their keyword strategies?

Google Advertisements Liason Addresses Advertiser Concerns

After reaching out to Google for remark, the official Google Ads Liason reacted by means of Buy Twitter Verified on January 5:

Advertiser Mike Ryan created a well-thought-out reaction that was favored by the PPC community on LinkedIn. He consisted of a suggestion to assist prevent scenarios like this in the future. The thread continues with additional clarification and Frequently asked questions:

In the thread reply, Marvin addressed the following from Ryan’s letter:

  • The test went through several models before releasing
  • The test was paused early on due to a bug
  • Many experiments at a time can cause communication difficulties
  • Total outcomes of the redundant keyword experiment were positive


If you are already decided into Google’s auto-applied recommendation to eliminate redundant keywords, the new policy will go into effect on January 19.

The brand-new policy will not make any retroactive changes to your account. Nevertheless, since this is not a new suggestion, you would have to disable this auto-applied suggestion if you do not want to take part.

A considerable modification from Google so early on in the brand-new year might be an indicator of much more considerable changes in the future.

The open discussion in between advertisers and the Google Ads Liason is an outstanding action towards further transparency and factor to consider for all marketers– novice or experienced.

A special thank you to Google Ads Liason Ginny Marvin for promptly attending to advertisers’ concerns and transparently.

Included Image: ViDI Studio/Best SMM Panel