If you haven’t heard, Looker Studio has replaced the popular Google Data Studio brand name.
While Google Data Studio made reporting much easier for many online marketers, it certainly had its limitations.
As a brand’s marketing technique develops and becomes more intricate, so does the sophistication of its reporting requirements.
If you’re anything like me, you’re likely tired of spending hours upgrading the exact same spreadsheets monthly.
Sometimes, more time is invested pulling a report than offering actual insights.
When this occurs, we’re doing an injustice by investing more time “doing” and less time really evaluating the information.
There has to be a much better method, right?
This thorough Looker Studio guide will teach you how to create and tailor action-oriented reports based upon your own data.
What Occurred To Google Data Studio?
Initially presented in beta mid-2016, Google Data Studio is a totally free information visualization tool.
Numerous online marketers have actually used this tool for several years to combine and picture data sets from multiple channels.
Today, you’ll see that Data Studio is no longer referenced. Where did it go?
Google formally rebranded its Information Studio item to be called Looker Studio in October 2022.
In their official statement, Google specified:
“We are unifying our service intelligence item family under the Looker umbrella, combining Looker, Data Studio, and core Google innovations like artificial intelligence (AI) and machine learning (ML). Looker Studio is still free, and has the very same functions as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) syncs all of your information sources into one merged reporting experience.
It makes it possible for users to develop informative and visual dashboards that are easy to translate, share, and personalize.
Basically, Looker Studio assists go beyond information visualization. It’s intended to help marketers make more data-driven decisions for their customers and brands alike.
Currently, Looker Studio supports over 800 different information sources, in addition to 600+ data connectors.
Looker Studio Vs. Data Studio
While Looker Studio promotes many of the same features as the former Data Studio, the new name likewise brings brand-new features.
- Free variation and Pro variation (paid).
- Various modeling approach (LookML).
- Looker integration with Google Sheets.
- More versatile information modeling features.
- Supports 50+ SQLs and databases.
- Combining features from different data sources.
One of the crucial distinctions between Looker and Data Studio is the way information is modeled. Looker Studio uses LookML (Looker Modeling Language).
The second key distinction that many online marketers will benefit from is the new and better information merging functions from Looker.
In Data Studio, it enabled data sources to be blended.
However, the biggest downside of this was that the blending function was based on a left external sign up with and often didn’t blend information in a way that marketers needed.
It was a tedious process that left lots of to spend more time by hand importing their data into a Google Sheet, then linking that source to Data Studio.
Sounds frustrating, right?
Looker Studio, on the other hand, requires SQL databases to incorporate any source. This indicates that raw information is entered a database, making it much easier for Looker to merge data from various sources.
The result? A much faster, more significant method to picture data from all your various marketing sources in an easy-to-digest format.
Starting With Looker Studio
There are a couple of crucial locations to ensure your very first Google Looker Studio report is a success. These include:
- Picking a template or control panel.
- Connecting information sources.
- Picking metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to select a template.
To gain access to Looker Studio, see Looker Studio using your preferred Google Account. This need to be the account that you access your Google Analytics, Search Console, Google Advertisements, etc.
Looker Studio provides a variety of templates to get you started.
If you’re new to Looker Studio, it is necessary to choose a template based upon the type of information being represented.
Screenshot from Looker Studio, December 2022 With any template, you have the capability to customize products and font styles to create a more consistent report. The appeal of these reports is that multiple pages can be included. Do not feel like your whole marketing story needs to be
revealed on one page! Every customer has various needs, and their reporting ought to be no different. The most effective path I have actually found is to utilize and fine-tune various dashboards based on who the
desired audience is. For example, I may develop a different control panel or report page if I’m speaking to a CMO vs. a Product Marketing Manager. Why?
Depending on the function of who you’re speaking to, they will comprehend and translate data in various ways.
A CMO, for example, doesn’t need to know the “in the weeds” information. They would like to know what channels are working, what’s not, and if they’re on track to fulfill their objectives.
Connect A Data Source
Now that you have actually chosen a template, it’s time to link your information sources.
To add a connector to your template, go to Resource at the top navigation, then click Manage included information sources. Then, you’ll click + Add A Data Source.
Screenshot from Looker Studio, December 2022
There are currently 24 different Google adapters, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.
However, you’re most likely using other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google ports, Looker Studio can link over 650 various data sources from their partner ports!
Screenshot from Looker Studio, December 2022 By utilizing the adapters, it takes the manual jobs and syncs all information for you! It ‘d be difficult to list all the available data sources here, but a few of the main ones I’ve used in the past include: Supermetrics ports for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Marketing. Ad +Google Analytics
- Data. Position Tracking.
- And many more.
- SEOMonitor. CallRail.
Remember that a lot of them: Additional cost. Can slow down reports. Metrics are sometimes deprecated,
- suggesting it is crucial
- to remain on top of any modifications to your report and reconstruct metrics if required. When adding an information source, you’ll be asked to license the connection in between accounts.
Picking Metrics That Matter Mentioning metrics– they matter. Let’s be real, the worst is when customers open reports and
see a complete information dump. While Looker Studio is entirely adjustable, this does not indicate we should be showing all metrics available. Does your customer care about return on advertising invest (ROAS)? Make sure to include
metrics such as invest and revenue. How about total brand name awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, and so on.
By conveying the correct metrics and insights based upon objectives, it shows the customer that you are listening to them. A win-win for everybody!
How To Edit A Report
Now that you have actually connected your data sources, it’s time to customize that report!
Let’s evaluate this Google Ads template as an example.
Initially, you’ll wish to ensure you remain in the “Edit” mode and not “View.”
Screenshot from Google Advertisements, December 2022
You can begin personalizing your report by using the data field sets on the right-hand side.
If you’ve picked a design template like the one above, the first step is to change the data source for each chart you wish to select.
Screenshot from Google Ads, December 2022 From there, you can choose from any of the various
data fields from your selected data source to alter any visualization. Not only can you create and edit charts and tables in Looker Studio, but the ability to pick the feel and look of a report is a game-changer for customers. It offers a sense of consistency across an organization.
A few methods to customize the style of your report consist of: Font and background color. Altering comparison metric colors. Text cushioning to align either
The style modifications will apply to all choices. Another time-saver! In this example, I altered the report background
, scorecard colors, and label typefaces to develop brand basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Start With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio
, it will take some time, experimentation, and persistence to
create a report visual that fulfills your reader’s expectations. Don’t get prevented along the method! Adding Report Filters An effective method to group several visualizations together is by including report and page filters. For example, if you desired all tables and charts to change when editing the date variety, you might add a Date Range icon and set it to “Report Level.”
This suggests that if the report is consisted of multiple pages, whenever the date range is upgraded, all chart information updates alongside it.
For instance, if you wished to dive into Campaign Type efficiency, there’s a filter for that!
Merely browse to the toolbar and select Add a control > Drop-down list and include the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select different filters for your information to drill down more granularly."/ > This enables you to filter the information on that particular page by project type.
For example, if you wished to show how Browse carries out compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters included are at a page level. If you wish to make the filter report-level( suggesting the filter would appear on each page of your report), merely right-click the filter and select Make report-level.
Develop A Chart
If you’ve gotten comfortable with your Looker Studio experience, let’s dive into how to create a chart from scratch.
The benefit of developing a customized chart is that you’re in full control from the start of imagining precisely what matters most.
The first step is to consider who will read this report. Keep in mind to include what data is very important to them.
Your chart ought to narrate, and it’s up to you to visualize that successfully.
For example, you might wish to include an “Overview” table that encompasses the primary metrics or crucial performance indications (KPIs) that matter to them.
To create a chart, click “Insert,” which will reveal you all the different charts to select from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I wish to choose a simple bullet chart to contribute to my CMO Introduction page. The objective of this chart is to show if we met our
regular monthly goal of app installs. The initial step is to choose the metric you’re measuring. In this case, I picked” Installs.” To make this bullet chart reliable, you need to include your target/goal. Make certain to inspect the box that says”Show Target.”Then, I input various range limitations to reveal the progress.
I kept the last variety the like the target value. You can likewise put the last variety as a greater value than your target, particularly if you surpass that target value.
So, what does this chart state? It represents that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their goal but didn’t rather make it.
Sometimes simple charts are all you require to represent the essential information. Like all other components of Looker Studio, you can modify the style of any chart, table, or element as I did above.
The following alternatives are readily available for sharing a Looker Studio report:
- Welcome people.
- Arrange email shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An In-Depth Guide To Get Going With Looker Studio(The New Google Data Studio)"
/ > If you wish to welcome people to access the report in genuine time, it’s important to examine the share settings. To add somebody through email, it must be a Google account e-mail. They can be included as a “Viewer”or an”Editor.”
- Another information safety measure Looker Studio included was how links to the report can be shared. You can pick from: Limited. Only people who you have actually shared the report with can open the link. Unlisted. Anyone on the web with the link can view(or modify– choose this setting carefully). Public. Anybody on the internet with the link can find and see(or modify– pick this setting carefully).
Another cool function Google included is the option to limit sharing in the following options. In the share settings, click the”equipment”icon in
- the right-hand corner: Avoid editors from changing gain access to and including new individuals.
- Disable downloading, printing, and copying for viewers.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="An In-Depth Guide To Begin With Looker Studio (The New Google Data Studio)"/ > I normally recommend examining the very first box to avoid editors from altering access or adding new people.
By doing so, it allows us to keep control of the report settings and the stability of report changes.
Begin With Looker Studio Now
Ideally, this introduction to Google Looker Studio will empower you to feel more positive in producing individualized reports for your clients and brands.
Included Image: RomanR/Best SMM Panel