Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new advertisement network called Blaze which puts marketing on free WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the entrepreneur who developed the totally free WordPress open-source material management system (CMS).

Blaze Advertising Network

The advertising network was initially introduced in April 2022 as a network solely for Tumblr users to place ads on other Tumblr pages.

Automattic announced that the network is now broadened to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to begin selecting pages to advertise.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it needs to be installed, either the free or premium version works.

Those who are utilizing Jetpack can then start the project from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to select the posts or pages for advertising, clicking on a three-dot (ellipsis) menu to choose the Promote with Blaze alternative.

The interface permits advertisers to select the audience that will see the advertisements. Audience choice is segmented by what continent the ads will appear in, what sort of devices will see the ads (mobile or desktop) and by what topic the ads will be shown in.

Where Blaze

Ads Are Shown The marketing can appear from among countless Tumblr and free WordPress.com web pages. Management of the Blaze advertising campaigns is done through the dashboard interface at wordpress.com/advertising.

The projects are established by a daily spending plan and by dates that the marketing will be revealed. Blaze ads include a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, utilize them sensibly to catch the audience’s attention.

Snippet: A brief text description of your post that appears underneath your image. You can compose an optimum of 120 characters here. We advise using this text to support your headline and give audiences more context about what they will see when they click the advertisement and come to your material.

Image: Upload an image to represent your post. You can utilize the crop tool to change your image’s look in the advertisement.”

Check out the main announcement by Automattic:

Introducing Blaze: A New Method to Ignite Your Development on WordPress.com

Featured image by Best SMM Panel/Asier Romero