Google’s John Mueller responded to a concern about utilizing the link disavow tool and used a tip about the very best method to use it, particularly pointing out links flagged by tools.
Although this tool was introduced 10 years ago there is still much confusion as to the proper use of it.
Connect Disavow Tool
The link disavow tool was introduced by Google in October 2012.
The disavow tool followed in the wake of the Penguin Algorithm from May 2012, which introduced a duration of unmatched turmoil in the search marketing community due to the fact that numerous people were buying and offering links.
This period of honestly purchasing and offering links came to a stop on May 2012 when the Penguin algorithm upgrade was launched and countless sites lost rankings.
Getting paid links removed was a big pain for because they had to demand elimination from every website, one by one.
There were a lot of link elimination demands that some site owners began charging a charge to get rid of the links.
The SEO neighborhood asked Google for a simpler way to disavow links and in action to popular demand Google launched the Link Disavow tool on October 2012 for the express function of disavowing spam links that a website owner was responsible for.
The idea of a link disavow tool was something that had actually been kicking around for several years, a minimum of considering that 2007.
Google withstood releasing that tool until after the Penguin upgrade.
Google’s official announcement from October 2012 discussed:
“If you have actually been alerted of a manual spam action based on “unnatural links” pointing to your site, this tool can assist you resolve the issue.
If you have not gotten this notification, this tool typically isn’t something you need to fret about.”
Google likewise offered details of what type of links might activate a manual action:
“We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality standards.”
John Mueller Guidance on Link Disavow Tool
Mueller responded to a question about disavowing links to a domain property and as a side note offered suggestions on the proper usage of the tool.
The concern asked was:
“The disavow function in Search Console is currently not available for domain homes. What are the choices then?”
John Mueller responded to:
“Well, if you have domain level confirmation in place, you can verify the prefix level without requiring any extra tokens.
Verify that host and do what you need to do.”
Then Mueller added an extra remark about the proper method to utilize the link disavow tool.
Mueller continued his response:
“Likewise, keep in mind that disavowing random links that look odd or that some tool has flagged, is not a great usage of your time.
It changes nothing.
Use the disavow tool for circumstances where you actually paid for links and can’t get them removed afterwards.”
Harmful Link Tools and Random Links
Many third party tools use proprietary algorithms to score backlinks according to how spammy or toxic the tool company feels they are.
Those toxicity scores may accurately rank how bad specific links seem however they don’t necessarily correlate with how Google ranks and utilizes links.
Hazardous link tool scores are just opinions.
The tools are useful for generating an automated backlink review, specifically when they highlight unfavorable links that you thought were good.
However, the only links one need to be disavowing are the links one understands are paid for or are a part of a link scheme.
Should You Think Anecdotal Evidence of Toxic Hyperlinks?
Lots of people experience ranking losses and when checking their backlinks are stunned to find a big quantity of incredibly low quality web pages linking to their websites.
Naturally it’s presumed that this is the factor for the ranking drops and a relentless cycle of link disavowing commences.
In those cases it may work to think about that there is some other factor for the modification in rankings.
One case that stands out is when someone pertained to me about an unfavorable SEO attack. I had a look at the links and they were truly bad, precisely as explained.
There were numerous adult themed spam links with precise match anchor text on unassociated adult topics indicating his site.
Those backlinks fit the meaning of an unfavorable SEO attack.
I was curious so I independently called a Googler by email.They emailed me back the next day and verified that unfavorable SEO was not the reason the site had actually lost rankings.
The real cause for the loss of rankings was that the website was affected by the Panda algorithm.
What set off the Panda algorithm was poor quality material that the site owner had produced.
I have actually seen this often times ever since, where the genuine issue was that the website owner was not able to objectively review their own material so they blamed links.
It’s useful to keep in mind that what seems like the apparent reason for a loss in rankings is not always the actual reason, it’s simply the easiest to blame because it’s obvious.
However as John Mueller stated, disavowing links that a tool has actually flagged and that aren’t paid links is not an excellent usage of time.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 1:10 minute mark