Google Retires Web Light Webpage Transcoding

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Google revealed they are retiring the 7 year old Web Light service that optimized websites for gadgets on sluggish mobile phones and mobile connections.

The main Google designer page paperwork for Web Light Google and the associated user representative (googleweblight) are both retired.

Google Web Light

Presented in 2015, the function of the Web Light service was to make more of the web available to users in nations with sluggish mobile connections and gadgets.

The service worked by enhancing websites so that downloading them utilized 80% less data, resulting in a four-fold boost in speed over the slower 2G mobile networks.

According to Google the service in a 50% increase in traffic to webpages.

Web Light formerly dealt with Chrome and Android web browsers and only when Google identified a sluggish connection. The performance did not trigger for desktop gadgets or tablets, only for mobile devices on slow connections.

Google Analytics still worked in the Web Light enhanced pages.

In regards to ad serving, Web Light optimized pages supported Sovrn, Zedo, AdSense, and Google Publisher Tags.

So in theory Web Light must not have actually impacted ad revenue but rather increased them since transcoded websites received approximately 50% more traffic at the time.

The service was first introduced in Indonesia and after that to India.

The now deleted documents explained the performance of Web Light:

“Google shows much faster, lighter pages to individuals browsing on sluggish mobile customers.

To do this, we transcode (transform) websites on the fly into a variation optimized for slow customers, so that these pages fill quicker while saving information.

This technology is called Web Light.

Web Light pages maintain a majority of the pertinent content and offer a link for users to view the initial page. “

Web Light No Longer Required

7 years later, the schedule of low-cost but powerful mobile devices and an enhancement in mobile connection speeds made the requirement of the service no longer needed.

According to Statista, 99% of mobile data use in India throughout 2021 took place over 4G devices.

In 2015 there were just 47 million gadgets that were 4G capable compared to 650 million in 2021.

The Google designer paperwork for Web Light was removed and a note was contributed to Google’s User Representative paperwork to communicate that the Web Light user representative is retired.

Google’s announcement stated:

“Gotten Rid Of the Web Light documents and retired the Web Light user representative.

We presented Web Light to enable us to serve much faster, lighter pages to people searching on entry-level devices.

While this feature has worked as designated and made it possible for wider access to the richness of the web, increased cost of more effective mobile phones has actually decreased the requirement for such performance.

We remain dedicated to progressing and fine-tuning the Browse experience to satisfy the changing needs of our users.”

Featured image by Best SMM Panel/Asier Romero