Google’s yearly report of leading search patterns is readily available, consisting of all brand-new classifications not seen in previous years.
Google publishes information on the top trending searches every year, which is attractive by itself, but you may ask, “What can I do with this information?”
In addition to satisfying basic interest, Google’s yearly wrap-up of the year’s top trending searches offers lots of ideas for material publishers.
Each year I like to absolutely no in on the classifications that are most pertinent from an SEO perspective, such as the “how to” and “near me” inquiries that provide insight into what searchers need aid with.
I think that info is more actionable for marketers than understanding Johnny Depp is the top trending person in Google in 2022, for instance.
This year, Google’s report on the top searches is a lot more handy, with an entire center dedicated to regional searches. Type in a United States city or postal code, and Google will highlight the leading patterns in that area.
Here’s a take a look at several notable sections of Google’s leading search patterns report.
Google’s Leading Trending Long-Tail Keywords Of 2022 (US)
Producing content that responds to peoples’ concerns is SEO 101, so we’ll start with inspiration for your next “how to” short articles.
How To Assist
- How to help Ukraine?
- How to help Ukrainian refugees?
- How to assist abortion rights?
- How to assist Ukraine army?
- How to assist Uvalde?
- How to help Typhoon Ian?
- How to help Puerto Rico, Typhoon Fiona?
- How to assist a dry cough?
- How to help restless leg syndrome during pregnancy?
- How to help young child with cough?
How To Pronounce
- How to pronounce Qatar?
- How to pronounce Kyiv?
- How to pronounce puzzle?
- How to pronounce Omicron?
- How to pronounce Encanto?
- How to pronounce Xochitl?
- How to pronounce Adele?
- How to pronounce Diwali?
- How to pronounce oligarch?
- How to pronounce Uvalde?
Recipes (How To Make …)
- Cincinnati Chili
- Marry Me Chicken
- Quick pancake
- Mango pie
- Green goddess salad
- Jennifer Aniston salad
- Mill sandwich
- Bella Hadid sandwich
- The Bear spaghetti
- Who is Andrew Tate?
- Who is winning the election?
- Who is the king of England?
- Who is the watcher?
- Who is Alex Jones?
- Who is Jeffrey Dahmer?
- Who is next in line for the throne?
- Who is Amber Heard?
- Who is Aaron Carter?
- Who is in NATO?
Google’s Top Trending Regional Keywords Of 2022 (US)
Google’s list of leading trending “near me” searches reveals there’s still substantial need for personal protective equipment and at-home testing kids.
However, an uptick in look for performances suggests individuals were more excited to go out amongst crowds this year.
Leading Near Me Searches
- Gas costs near me
- In your home COVID test near me
- Ballot near me
- Early voting near me
- PCR test near me
- COVID booster near me
- Easter egg hunt near me
- Where to vote near me
- Concerts near me
- n95 masks near me
Leading Searches By City
This year Google produced a micro-site committed to top trending local searches in 2022.
You can explore trends by either going into the name of an US city or clicking around on a map.
Screenshot from: about.google/ stories/local-year-in-search-2022/, December 2022.
In addition to giving a list of the leading 10 searches in significant cities, Google highlights anything especially unique about the city’s search patterns.
Here’s an example showing the top local search trends in Miami:
Screenshot from: about.google/ stories/local-year-in-search-2022/, December 2022. Screenshot from: about.google/ stories/local-year-in-search-2022/, December 2022. More Leading Searches Of 2022 This
is just a curated selection of
the year’s top searches, There’s far more to find in Google
‘s Year In Browse and Year In Local Browse mini-sites. Google has actually likewise assembled
a video wrap-up of the year in search, which you can see below: Included Image:
Screenshot from about.google/ stories/local-year-in-search-2022/, December 2022.