How to Become a Social Media Manager in 2023 [Free Resume Template]

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There’s never ever been a much better time to end up being a social media manager.

The typical social media user spends 2.5 hours a day scrolling, preference and commenting. That’s the equivalent of 5 weeks a year!

All that evaluate time provides countless possible possibilities for people to find new brands, products, and services.

That’s why social networks is among 2023’s essential marketing channels. To get in on the action, brands require to dream up stunning material, and construct thriving communities around their brand.

But they can’t do it alone. That’s why there’s so much chance out there for competent social networks managers!

If you enjoy getting creative and connecting with others online, your abilities are in high demand.

Today, we’ll describe how to end up being a social media manager in 2023. Keep reading for actionable tips, a step-by-step guide, and industry recommendations from one of Best SMM Panel‘s internal experts.

Perk: Customize our free, professionally designed resume templates to land your dream social media task today. Download them now.

What is a social networks supervisor?

A social media supervisor is a person who manages a brand’s existence on social media.

Who is your brand name, on social? What do they share (and not share)? How do they communicate with consumers and their broader community?

Social media managers are in charge of planning, developing, and publishing content that’s real to that brand name identity. They’ll likewise examine and report on its efficiency, and stay up to date with their community through remarks and DMs.

Does that seem like a big job? It is!

Social network managers have a great deal of responsibility, due to the fact that they’re driving an exceptionally crucial marketing channel.

Many clients utilize social networks to research study purchases, and find brand-new brands. For online-only businesses, social media can be their only method of being familiar with a brand!

That’s why social media isn’t internship area anymore.

“The greatest modification I have actually seen is the shift from entry level tasks, to in fact having a seat at the table,” says Trish Riswick, Social Network Specialist at Best SMM Panel. “Companies understand the significance of social, and that the social team, specifically, understands a lot. I believe that’s a genuine testimony to where social is heading in 2023 and onward.”

What does a social networks manager do?

Social media manager is a vibrant and difficult role. As you develop, publish, and report on content, you’ll be switching between various duties. Usually, those consist of:

  • Innovative copywriting
  • Graphic design
  • Shooting and modifying video
  • Photography and photo modifying
  • Content planning
  • Material strategy, frequently in cooperation with the bigger marketing department
  • Community management
  • Evaluating and reporting on content performance

This might look like a huge (and potentially frightening) list. However you don’t require to be a professional at all of these things to begin working as a social networks supervisor.

Mobile phone picture and video is more than sufficient for a great deal of social networks content. And thanks to tools like Canva, graphic style and picture editing are more accessible than ever.

Larger business might likewise have a group for managing social, rather than simply a single person. That would indicate you ‘d be working with other people, whose skills match yours.

Plus, a desire to discover is among the most valuable abilities a social media manager can have! So if there’s anything you’re not comfy with just yet, it’s okay to find out as you go.

Essential social networks manager abilities

Social network is always altering. So precisely what you need to do as a social media supervisor will alter with time, too.

But there are some big-picture abilities that underpin the more particular, tactical ones we just described.


To be successful as a social networks supervisor, you need to be all set to keep learning, experimenting, and adjusting as you go.

“This job changes actually day by day, and second by second,” says Trish. Whether the current pattern is carousels, video, or something else totally (hi, Metaverse), you need to keep creating fantastic content.

That suggests keeping up to date and finding out new skills when you have to, since social networks platforms and their features are constantly changing.

You likewise need to be all set to change your content plan on a penny. “Something might occur in your market or in your neighborhood that simply entirely alters the direction that you’re going in,” Trish continues. “Or you might get feedback from your audience, and understand that what you thought was working in fact isn’t. You just have to roll with the punches and change it up!”


Like we mentioned, social networks is often the front lines of interaction with customers. You’re being trusted to share essential brand messages. You need to do that with self-confidence and clarity– while keeping people amused and engaged.

That’s why copywriting skills, and strong interaction generally, is an evergreen ability for social media supervisors.

“You need to make certain your points are crystal clear, and your audience isn’t translating them in any method they’re not expected to,” Trish explains. “If people aren’t engaging with or reacting to your copy, it implies your communication is most likely not where it requires to be.”

Content curation

As a social networks supervisor, you will not produce each and every single social networks post from scratch.

Thanks to tools like Canva, real material development is easier than ever. You’ll also be repurposing content created by other individuals, like trending memes and user-generated content (UGC).

You need to combine all those different elements into a strong, cohesive social media presence that’s true to your company’s brand. That’s why, while your technical skills do matter, it’s possibly even more essential to have a keen visual eye.


Whether or not you’re dealing with a group, you’ll need to be motivated and self-directed to flourish as a social media supervisor. You’ll be making numerous essential choices every day, as you create and release material that will be seen by hundreds or thousands of people.

“You really need to trust yourself,” says Trish. “That can be scary, but it’s what you need to make it in this market. You need to have the confidence to think in yourself and believe in your capabilities to make really cool things occur.”

How to become a social media supervisor in 2023

There’s nobody, single method to develop a profession in social networks– and no two social networks supervisor tasks are exactly alike.

You might want to work freelance, or as an internal staff member. One company may be all about long-form LinkedIn content, while another may highlight viral video.

“In social media, you can now see your career trajectory a bit more plainly,” shares Trish. “That’s remarkable, due to the fact that I think a lot of us began in positions where we didn’t actually understand where we would go next, and now we do.”

But here are the standard steps to landing your very first social media manager job– anywhere you’re beginning with, and whatever a dream job looks like for you.

1. Brush up on your social media knowledge

You’re already a social networks enthusiast. But to be a social media expert, you actually need to have your finger on the pulse.

As you’re looking for your first function or customer, immerse yourself in the social media landscape.

What brand’s presence are you motivated by? What trends or content types do you seriously like? Is there a specific niche, or kind of product, you can envision yourself working in?

If you like, you can certainly find out in a more official method, too. There are so many ways to educate yourself about social media– from complimentary Buy YouTube Subscribers channels to inexpensive online courses.

If you’re not exactly sure where to begin, we’ve got you covered.

2. Get experience The beauty of social networks is that it’s an inherently democratic location. Anyone can leap in and start exploring, anywhere you’re at in your journey.

You may choose to handle other accounts to build up experience. If your friend makes innovative fabrics or gorgeous ceramics, why not team up and assist them promote their work? Or, take a look around for internships and co-ops, or attempt trading your services for items from small business owners.

You can also use your own presence as a knowing tool. Constructing a meme account or niche Buy TikTok Verified existence helps you discover what it takes to get views– and later, it can show to customers that you know your things.

3. Create a portfolio

As you collect experience, showcase it in a portfolio to share with customers and potential employers.

You can consist of social networks work you have actually done for customers, in previous jobs, or for yourself. You can even produce ‘spec work’ (a.k.a. unpaid, uncommissioned work done to display your abilities) for brand names you appreciate.

There are many methods to produce a portfolio, and they do not have to be complicated. You can make a standalone site, use a service like Gondola, and even assemble samples into a downloadable PDF. You might even set up a social media account, like an Buy Instagram Verified page, to display your samples!

Here’s how New York-based firm social fly flaunts their customer work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In imaginative industries, your portfolio does a great deal of the heavy lifting. However clients will still ask for a resume, and yours requirements to shimmer.

Your goal is to stand apart from the crowd, so have fun and get imaginative with the design (simply ensure it’s still easily understandable).

Try including a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you special. You can also decide to include just appropriate work experience, instead of a shopping list of every job you’ve ever had.

5. Network, network, network

Whether you’re a freelancer or internal social media supervisor, you’ll require to put yourself out there to discover customers and potential companies.

In 2023, networking doesn’t simply mean showing up to occasions with a beverage in hand (though you can certainly do that, too). The very best location to network as a social networks manager is … on social networks!

LinkedIn can be a great location to connect with potential companies, and look for openings at companies you love. Depending on your specific niche, Buy Instagram Verified and Buy Facebook Verified may also be an excellent place to find customers, especially if you’re targeting small companies.

Beyond discovering work, networking assists you connect with market peers, so you can keep learning, find mutual assistance, and get inspired.

How much do social networks supervisors make?

It’s a crucial question– however there’s no one simple response. Like many other tasks, what you’ll earn as a social media supervisor depends on a variety of factors.

As a social media supervisor, your salary or pay will be impacted by:

  • Your geographical area
  • How sophisticated you are in your profession
  • Whether you’re a freelancer or in-house worker
  • The size of the company you work for, and what industry they remain in

The typical pay for an in-house social media supervisor in the United States has to do with $50,000 per year, frequently with advantages like medical insurance and 401k strategies. Most positions fall in between $40,000 and $65,000 annually.

If you’re just starting out, you ought to anticipate to earn around the lower end of that variety. As you acquire experience, you’ll make more! Huge companies might pay a lot more– possibly over $100,000 per year for senior positions.

As a freelancer, pay can be a bit more complex. You may wish to costs customers hourly, or on a flat regular monthly retainer model.

You’ll likely wish to base your rates on just how much experience you have, as long as they can cover your overhead costs.

Here are some typical freelance social media supervisor rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Professional (10+ years): $125-$250/hour

Free social media supervisor resume template

Not exactly sure where to begin with creating your social media supervisor resume? Make it easy with our totally free, downloadable resume templates!

Bonus offer: Customize our complimentary, professionally created resume templates to land your dream social networks task today. Download them now.

You can utilize these design templates to update your existing resume, or develop a brand-new one from scratch. You can likewise utilize them as a beginning indicate tweak and adjust to your needs!

6 ideas for landing your dream social media manager job

Construct your own brand

Absolutely nothing shows that you understand social media better than your own successful presence!

Building your own social networks brand is a great method to find customers and task deals, network with other experts, and position yourself as a specialist.

On her account, designer and freelancer Rachel How utilizes a consistent visual style and keeps all her content on-topic.

If you run other effective accounts in various specific niches, like vegan cooking or canine videos, you must discuss them, and share what you have actually learned along the way. But the main focus needs to be you, as a social media professional.

Keep up with social trends

To be a fantastic social networks manager, you need to remain knowledgeable about trends big and small, from this week’s trending audio to whole brand-new platforms that rise in appeal.

For instance, we think small companies are going to begin tapping into the power of developers like never ever prior to!

You must never be a mindless pattern zombie. However you ought to know what’s existing, and have a good time with it in a way that feels authentic and on-brand.

Understand organization metrics

It’s something to know what excellent social media material looks like. But for a successful social media manager, it’s a lot more essential to comprehend why you’re producing it in the very first location, and how it fits in with your overall social media marketing method.

What service goals and results are you attempting to achieve, and what social networks techniques will you use to accomplish them? How will you determine success?

Some examples might include:

  • Improving brand awareness with natural content
  • Converting fans into clients with social commerce
  • Developing an e-mail list by promoting lead-gated properties
  • Reaching your target market with social advertisements

Be open-minded

The right social media job for you might not be exactly what you ‘d expect. For example, if you have actually operated in financing or style previously, don’t assume that your very first social networks supervisor job also requires to be because location.

Similarly, don’t be afraid to take functions that feel “entry level,” or even internships– particularly if you’re pivoting into social from another profession course where you were more established!

Of course, you need to pick to deal with companies whose product or service you’ll take pleasure in speaking about throughout the day. However do not be frightened of opportunities that feel a little unforeseen.

Tailor your job applications

Even if you have a lovely, all-star resume, you should still change it up a bit for each task you use to.

This should not require to be more than a few minor tweaks. For instance, make certain the abilities you’ve noted match what’s in the job description (as long as you in fact have those abilities, obviously).

Always apply with a special cover letter, too. Try to draw an individual connection in between you and the company. What do you enjoy about their brand name? Why do you want to represent them on social media?

Usage social media management tools

As a social networks supervisor, you’re leaping between several type of tasks. Usage social networks management tools to make your life much easier.

  • Make content creation simpler with apps like Canva for design, and Hemingway or Grammarly for composing
  • Project-management tools Asana and Trello streamline your total processes and make communication with coworkers simpler
  • Freelancers can stay on top of company operations with tools like Wave, Freshbooks, and Harlow
  • Try Best SMM Panel to handle all your social networks in one location. Plan and schedule posts to every account you handle within one calendar, and get real-time data to track how it’s carrying out. You can even track industry patterns, monitor your rivals, and stay on top of what individuals are saying about your brand name.

Here’s what it would appear like to track your Buy Facebook Verified posts’ engagement in Best SMM Panel:

Pursue complimentary Never ever stop finding out To succeed in this amazing– and challenging– field, you require to be a dedicated long-lasting student.

The bright side is that social media is no longer in its infancy, and you do not need to figure it out alone any more.

Best SMM Panel Academy offers a variety of certification courses, from fundamental to advanced. There are also a lot of resources online to assist you get comfortable with emerging abilities, like social selling.

Best SMM Panel makes your life as a social networks manager easier. Manage your social channels, gather real-time information, and engage with your audience all in one place– so you remain arranged, prepared, and inspired.