Most Significant Challenges Dealing With SEO In 2023 [Study Outcomes]

Posted by

When you’re preparing your method for next year, it’s essential to prepare for possible upsets and challenges ahead.

This year, SEO professionals overcame difficulties postured by an absence of resources, concerns with method, and the ability to scale processes.

Expecting 2023 and beyond, our State of SEO report discovers specialists prepare for machine learning and AI, Google updates, and the deprecation of third-party cookies to blaze a trail as the best shifts in SEO.

In this short article, we’ll sum up essential data points from our report, emphasize 3 major obstacles in specific, and take a look at relevant SEO trends that can aid in your technique advancement.

Lastly, we’ll talk about the ramifications advancements in artificial intelligence and AI has on search marketing. Will this brand-new search technology posture a difficulty for you and your business? Continue reading to discover what our experts state.

All of the insights here are driven by our first-party survey data in the annual State Of SEO Report.

Summary Of Report Findings

When asked what were the greatest SEO difficulties over the last 12 months, respondents specified:

  1. Lack of resources (14.9%).
  2. Strategy problems (12.3%).
  3. Scaling procedures (11.9%).
  4. Pandemic-related issues (11.2%).
  5. Alignment with other departments (10.7%).

Budget cuts fell from the top challenge SEO experts dealt with in 2021 to number six this year.

Nevertheless, the truth that lack of resources and scaling processes were leading difficulties in 2022 suggests that 2021’s spending plan cuts had a lasting impact.

Expecting prospective risks in 2023, we asked participants to select as much as 3 “biggest shifts” and industry modifications in SEO. Here are their top responses:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competitors for skill (11.5%).

Elements SEO professionals are seeing as emerging factors are:

  • Artificial intelligence and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & relied on sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Frequently Work With Limited Resources

Lack of resources can be found in as the leading difficulty dealt with by SEOs in 2022.

There’s little doubt that the market is feeling the impacts of spending plan cuts sustained in 2021, though another factor for the minimal resources is that many SEOs aren’t working with big groups.

Over 40% of participants report dealing with a group of 10 or fewer members, while approximately 5% said they work on their own.

Including new team members might show hard in the next year or 2.

The State Of SEO Report goes into much deeper information about the obstacles facing SEO professionals and what they’re fretted about next year.

Recent And Continuing Development Might Prove Challenging

Numerous of the SEO shifts forecasted for 2023 and beyond are prospective impediments to development.

Recent and continuing development might show difficult without the ability to scale as a team, and competitors for talent is expected to be a significant cause for concern over the next 2 years.

Deprecation of third-party cookies makes it challenging for SEO pros and online marketers to sustain current growth, as they’ll be anticipated to deliver the very same or better results with fewer information.

Technique Is A Concern For Lots Of SEO Pros

SEOs noted strategy problems as one of their biggest obstacles over the last 12 months.

Technique issues may suggest that SEO professionals are struggling to prove their ROI (roi).

While over half of SEO professionals (58.0%) we surveyed reported a boost in the ROI for their work, numerous struggled to prove ROI, and 29% of SEO experts reported sensation ambivalent about their ROI.

In our chapter on Winning Strategies And Determining SEO Success, we talk about how ROI problems are typically the result of a disconnect in between a brand name’s target objectives and the data being tracked.

SEO Pros Anticipate Artificial Intelligence And AI To Have A Big Effect

Topping the list of most significant shifts over the next 2 years, as expected by SEO pros, is artificial intelligence and AI.

In addition, artificial intelligence and AI were the top reactions when SEO pros were asked to rank what they think will be the most crucial emergent consider 2023.

To comprehend much better why machine learning and AI are at the top of everyone’s minds, we turned to our in-house specialists to get more context.

Shelley Walsh, the SEO material strategist at SEJ, doesn’t see AI and machine learning being able to change human decision-making any time soon. Further, she does not advise relying too heavily on AI-powered tools for creating content:

“As a disruptor, I can’t yet see AI being able to change crucial decisions and choices where there are several routes to take, and you need to decide based upon knowledge. The tool is just as excellent as the individual driving it. At the minute, there is a flood of tools powered by GPT-3.

These are terrific for low-end volume material, such as item descriptions, but they broaden the divide and elevate well-researched idea management quality content. As specific niches online become filled by AI-spun content, the quality will be the only way to stand apart. Ultimately, overuse will just have a harmful result.”

To see all of the first-party study data and learn more insights, download the State Of SEO Report.

Included Image: Paulo Bobita/Best SMM Panel